Invented with the goal of maximizing the beauty of each diamond, only the Original Radiant Cut is cut to Mr. Grossbard's exacting standards and artistic ideals. Before Mr. Grossbard conceived of the Radiant Cut, all diamonds with straight edges, like the emerald cut, were faceted with long rectangular facets. This cutting style, called the "step cut" results in a diamond with a glassy appearance. Diamonds with rounded edges, like round diamonds, pear shapes, ovals, and marquises, are faceted with triangular facets. By creating a technique to combine these two cutting styles, Mr. Grossbard was able to release the natural brilliance of a straight edged diamond.

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